Lifestyle product photography shows your product in context, as part of a lifestyle. Many businesses are using lifestyle product photography to help their customers visualize a lifestyle using their product. A study conducted by Big Commerce suggests that 78% of online shoppers want photographs to bring products to life. This suggests an appetite for more creative lifestyle product photos from customers, and can therefore be highly beneficial to your eCommerce business.
Good product photography is 40% more likely to be shared from your social media accounts. Not only does product photography increase your conversion rate, but it provides you with increased brand exposure. According to HubSpot, photographic content is the most popular method of consumer engagement.
